Established in 2016, Game District has emerged as a leader in the mobile gaming industry, boasting over 2 billion downloads across its 200+ titles available on the App Store and Play Store. Specializing in casual, hyper-casual, and simulation games, the company has solidified its position as Pakistan’s largest ad spender and a prominent player in the MENAP region. Game District’s commitment to innovation and excellence is driven by its 15 specialized teams, propelling the company to the forefront of the global mobile gaming industry.

In its quest to broaden its advertising reach and gain clearer insights into attribution data, Game District faced the challenge of optimizing its ad spend across a variety of networks. The company recognized the critical importance of precise attribution data to drive business growth and ensure scalability. Accurate data was essential not only for informed decision-making but also for determining the profitability of different markets, which would ultimately influence Game District’s pricing strategies and expansion efforts.

To address these challenges, Game District turned to Crustinox, a leading provider of data solutions. Crustinox’s advanced Measure solution offered the comprehensive tools necessary for broadening Game District’s ad spend portfolio while delivering industry-leading attribution data. By identifying profitable ad networks and regions, Game District was able to optimize its advertising campaigns more effectively, ensuring resources were allocated where they would yield the highest returns.

Under the guidance of Crustinox, Game District focused on key performance indicators such as Return on Ad Spend (ROAS) and Cost Per Install (CPI). The integration of Crustinox’s platform allowed Game District to consolidate its analytics, eliminating the need for multiple third-party tools. This consolidation not only streamlined their data analysis process but also empowered the marketing team to make data-driven decisions with greater confidence, leading to a more efficient and impactful marketing strategy.

Crustinox’s real-time data capabilities played a pivotal role in Game District’s success. The platform’s real-time callbacks provided immediate insights into the performance of creatives and campaigns, allowing Game District to adjust bids and budgets with precision. This level of responsiveness enabled the marketing team to achieve user acquisition goals more effectively, freeing up valuable time and improving overall campaign performance.

With the strategic support of Crustinox, Game District experienced remarkable growth. The company saw a 400% increase in downloads, a 30% rise in revenue, and a 200% boost in efficient ad spend. These results underscore the power of accurate data and targeted advertising in driving success within the competitive mobile gaming industry.

Game District continues to leverage Crustinox’s data solutions to gain deeper insights into user behavior and campaign performance. By doing so, the company remains well-positioned to optimize its advertising strategies, allocate resources efficiently, and maintain its leadership in the global mobile gaming market.